B2B content marketing agency
Content marketing that ends in pipeline, not a dashboard.
Who this is for
You are a B2B company whose buyers do homework before they ever fill in a form. You have tried content before: a blog nobody read, a freelancer who produced words that could have belonged to any company in your category. The problem was never volume. It was that the content carried no authority and connected to no revenue motion.
What we do
We run founder-led content marketing: your senior people publishing weekly in their own voice, on the platforms where your buyers actually spend attention. Posts, essays, case studies and the design assets that carry them. Then we close the loop most content agencies leave open: a managed outbound motion that takes that authority to a named target account list, so the content is doing sales work in its first week, not waiting a year for search traffic.
How the engine works
Two motions, run as one system. The first is authority content: your senior people, published weekly in their own voice, built by senior writers from a 30-minute conversation and engineered for how the platforms actually distribute. The second is managed outbound: a researched target account list, warmed by that content, worked with personal outreach that references what your buyers have already seen. Content makes the outbound welcome; outbound makes the content pay. Most agencies sell one and pretend it does the other's job.
Proof
A cybersecurity consultancy CEO landed an enterprise contract with a major internet registrar off a single LinkedIn post, in a market where buyers are technical, sceptical and pitched constantly. Read the case study.
For a venture capital firm we run partner-voice content plus managed outbound to founders and advisers, sustaining consistent three-figure engagement and a steady stream of qualified conversations. Read the case study.
What it costs
Engagements from $3,000 a month, billed quarterly. Content-only at the lower end; content plus managed outbound above it. If you are comparing per-article prices, we are deliberately not in that market.
Related: demand generation agency, ABM agency, or the cybersecurity vertical.
Questions buyers ask
What does a content marketing agency do for B2B companies?
It plans, produces and distributes the content your buyers use to decide you are credible: executive posts, essays, case studies and sales enablement. The version we run is founder-led: the content ships under your senior people's names, because B2B buyers trust people before they trust brands.
How do I choose a content marketing agency?
Ask who writes (seniors or juniors), where the strategy comes from (data or vibes), how content connects to revenue (ours feeds a managed outbound motion), and for proof in your buying context. Then ask for pricing before a call; agencies that hide it are answering the question anyway.
When should a startup hire a content marketing agency?
When founders have real expertise and no time to publish it, and when your deal size supports a $3,000+ monthly engagement. Earlier than that, do it yourself badly but consistently; it still beats silence.
What does a demand generation engagement cost?
Engagements run from $3,000 to $8,000 a month depending on scope: content-only at the lower end, content plus managed outbound at the upper. Billed quarterly. If you are pricing per article or per post, we are the wrong shape of agency for you.
Do you use AI to write?
Research is agentic and runs around the clock. Writing is senior humans, always, because B2B buyers can smell filler and it is your name on the page.
Content that an outbound motion can cash in.
Twenty minutes maps your funnel to the engine. No deck, no juniors on the call.
Book an intro call