LinkedIn ghostwriting
Post on LinkedIn and convert. We do the writing.
Underdog Ghostwriting is the LinkedIn ghostwriting service for founders and executives who want to post every week and turn that presence into leads and meetings. You give us 30 minutes. Senior writers publish in your voice. The point is pipeline, not applause.
We also write for a former NFL player.
Find the page written for you
Every engagement is the same machine underneath. What changes is your situation, so start with the page that names it.
What LinkedIn ghostwriting is
LinkedIn ghostwriting is a firm writing and publishing on LinkedIn in your voice, aimed at a buyer you can name, so the posts earn replies and those replies become meetings. The ideas stay yours. The firm keeps the cadence, the editing and the publishing, which a founder calendar will not sustain. A template with the industry noun swapped is a different product, and so is a document you still have to post yourself.
The people who hire this are founders and executives whose buyers already spend time on LinkedIn. Hire a LinkedIn ghostwriter when you want that engagement: voice capture, one session a week, and publishing included, from $2,500 a month. Hire the LinkedIn ghostwriting agency when the posts have to keep converting after one person is away. Writers, editors, design and research stay on the account, so the cadence does not live in one diary. When the name on the work is a CEO, a partner or an operator, and the draft has to survive an approval line, read executive ghostwriting. If you are still choosing a model, the checklist is how to hire a LinkedIn ghostwriter.
What the service includes
What you get is written down, by tier. Presence, at $2,500 a month, is four LinkedIn posts a week, written, designed and scheduled, in your voice, plus voice capture and a living voice guide, the 30-minute session, a weekly report on replies, profile visits and meetings, and unlimited revisions. Authority, at $3,500, keeps that, raises the cadence, and adds long-form essays and articles, research feeding every draft, carousels, infographics and cheat sheets, so one idea can become a week of content. Category Voice, at $6,500, runs up to 100 pieces a month across LinkedIn, X and a newsletter, with a live calendar. You own the drafts, the published work and the voice guide if you leave. There is no setup fee on top of the tier. We guarantee 100,000 LinkedIn views within 90 days, and only if you give Underdog full autonomy over the content strategy: topics, formats, posting cadence and timing. If you direct those choices, the guarantee does not apply. You still approve every word before anything is published.
How the week works
Voice capture comes first: how you think, what you will not say, and the stories only you have. Later drafts are checked against that guide, which is why a client a year in sounds more like themselves, not less. After that, each week has the same shape. You take one 30-minute call and talk through whatever is live for you. Senior writers draft from that conversation. Editors remove anything that reads like a template, because your buyers can tell. You review for minutes. Nothing goes live without your sign-off. We schedule and publish. The weekly report is replies, profile visits and meetings, and the next week moves because of that report.
Your time is those 30 minutes, plus a few minutes on the drafts. If you cannot give about 30 minutes a week, do not hire us. The voice drifts, and a stranger under your name costs more than silence. A provider who needs a long brief from you every week is still using you as the writer. A provider who needs nothing after kickoff will invent a version of you.
What it costs
The three engagements are $2,500, $3,500 and $6,500 a month, billed quarterly, because ninety days is the minimum for a cadence to compound. Presence is four LinkedIn posts a week, written, designed and scheduled. Month one is voice capture, not a stack of posts. In the 2026 market around that price, per-post freelancers commonly charge $150 to $600, budget retainers run about $500 to $1,500 a month, and white-glove firms run $8,000 to $15,000 or more. The specialist band, which is where these tiers sit, is $2,000 to $6,500. The inclusions are on the pricing page. The ranges, and the cases where a freelancer is the better buy, are in the 2026 cost and pricing guide.
Why the underdog?
Authority does not go to the most capable. It goes to the most visible. Your buyers are finding someone right now with a weaker track record than yours, because that person shows up every week and you do not. We exist to fix that asymmetry, for people whose work deserves the audience.
We run content the way a senior in-house team would. Research agents surface what is working in your market around the clock. Senior writers turn your actual thinking into pieces only you could have published. You review for minutes, not hours. Here is who is behind it.
Questions buyers ask
What is LinkedIn ghostwriting?
LinkedIn ghostwriting is writing and publishing posts in your voice, for a buyer you can name, so the right readers reply and book meetings. You talk for 30 minutes a week. Senior writers draft from that session, you approve every word, and the firm publishes. Underdog does this for founders and executives. The engagement, from $2,500 a month, is on the hire page.
Will the posts sound like me?
They should, or the hire is wrong. Voice capture maps how you think, what you believe and where you draw lines, and later drafts are checked against that guide. You approve every word before anything goes live. If you push back, the guide is updated, so the drafts converge on you rather than drifting. Editors cut anything that reads like a template. Research agents monitor the market around the clock. Senior writers and editors do the writing, and nothing is published that a machine wrote end to end.
How much of my time does this take?
One 30-minute conversation a week, plus a few minutes reviewing drafts. That is the whole footprint. Research, drafting, editing, scheduling and the report sit with the firm. Month one is voice capture, not a pile of posts. If you cannot give about 30 minutes a week, the voice drifts, and this is the wrong engagement. The hiring checklist says the same thing.
What does LinkedIn ghostwriting cost?
Our retainers are $2,500, $3,500 and $6,500 a month, billed quarterly, with publishing included and no setup fee. Presence, at $2,500, is four LinkedIn posts a week, written, designed and scheduled. We guarantee 100,000 LinkedIn views within 90 days, and only if you give Underdog full autonomy over the content strategy: topics, formats, posting cadence and timing. If you direct those choices, the guarantee does not apply. In 2026, per-post freelancers commonly charge $150 to $600, budget retainers run about $500 to $1,500 a month, and white-glove firms run $8,000 to $15,000 or more. The line items are on the pricing page. The market table is the 2026 cost and pricing guide.
How do I hire a LinkedIn ghostwriter to get leads and meetings?
Hire a ghostwriter who publishes for you and writes to a named buyer. The hire page spells out the engagement. Underdog captures your voice in a weekly 30-minute session, posts on LinkedIn in that voice, and keeps the cadence so the right people reply and book. Engagements start at $2,500 a month. One client signed business in week two from a single post.
Should I hire a LinkedIn ghostwriting agency or a freelancer?
Hire an agency when the posts have to keep converting after one person is on holiday. A freelancer is one diary. An agency is senior writers, editors, designers and research as one system, so the cadence does not stop. See the LinkedIn ghostwriting agency page.
How does posting on LinkedIn convert into pipeline?
A post converts when the same buyer sees a specific point of view, week after week, and has a reason to reply. Likes are not the conversion. A reply from the right account, a profile visit, and a booked meeting are. We write and publish for that sequence, not for applause.
The authority position in your market is open.
Someone will take it. A 20-minute call tells you what posting and converting would look like in your voice.
Book an intro call