Executive ghostwriting for leaders whose name carries the company.

Who hires an executive ghostwriting agency

You are a CEO, a CRO, a partner, a managing director, or another operator whose name is how the company shows up in the market. You are not trying to become an influencer. You need the people who matter to see how you think, and you work in a context where a careless post costs more than silence. Founders at the point where the board is a second reader belong here too. If you want one essay and then a stop, hire a freelancer. If the presence has to hold for a year, hire the agency.

The person who opens the search is often not the person whose name goes on the posts. A chief of staff, an executive assistant, or a marketing lead is asked to get the leader posting, and then meets a market of freelancers, a communications team that will sand the voice down, and an in-house hire who will take a quarter to ramp. This page is the decision those three people have to make together. The assistant can hold the calendar and route a draft. The marketing lead can read the report and brief legal. Neither of them can supply the judgement. The session is with the leader. The by-line is the leader's.

Three conditions make the agency the right shape. You can name who should be reading, in one sentence: a buyer with a title, a board, a candidate you want, or the part of the industry that already has an opinion of the firm. The leader can give about 30 minutes a week, plus a few minutes on the drafts. And the posts have to keep going out in month four, including the week of a board meeting, a roadshow, or a holiday. Write that reader sentence before the call. If we cannot repeat it back, the writing will miss the people who can change the company's position.

Some briefs belong on a neighbouring page, and you should start there. When you want the weekly writing engagement on its own, that page is the executive ghostwriter. When the feed is the whole job and a board is not a second reader, start at hire a LinkedIn ghostwriter. When you are comparing firms for a LinkedIn cadence that has to survive one person being away, read the LinkedIn ghostwriting agency. This page is the firm for a senior leader: the approval line, the corporate constraint, and a presence that can survive a screenshot.

If the leader cannot give the half hour, or nobody can name who should be reading, we decline the work. An influencer programme is a different product. So is a folder of drafts an assistant still has to chase onto the calendar. Underdog Ghostwriting is the firm. The company is UDG Development Ltd. The people behind it are on the about page.

Agency, freelancer, or in-house

These are different products. A senior leader's name makes a quiet month, or a careless post, more expensive than a missed invoice. A gap reads as a leader with nothing to say. A line that would not survive the board reads as the company. Hire for the failure you can live with. The wider market's dollar bands are in the 2026 cost and pricing guide. This is the decision those figures sit inside.

A lone ghostwriter can be excellent and still be one diary. When they are away, the presence you hired them for goes quiet, which is exactly when a market assumes you had nothing to say. Four LinkedIn posts a week is the entry volume: sixteen posts in a four-week stretch. The per-post invoice buys the words. Strategy, editing, design, scheduling, the approval route and the report stay with you, or with the assistant who was not hired to be an editor. The work ends when the diary does. Legal, communications, and a reader who will screenshot the post are the job for a senior leader. A freelancer often treats them as a nuisance.

An in-house content lead, or a communications team asked to cover LinkedIn on top of the day job, protects the company first. The draft that survives is often safe, and forgotten, because the success condition is that nobody objects. A good content lead runs $120k a year before a designer, and before the months you spend finding the person. That hire can be the right one when LinkedIn sits inside a programme you already manage, often across several executives, and you will keep running it after a resignation. If the voice guide lives in one head, the presence leaves with them, and you are recruiting while the account goes quiet.

An executive ghostwriting agency keeps writers, editors and the voice guide on the account. The retainer is one monthly fee for the system: strategy, voice, senior writing, editing, design, scheduling, publishing and a report, inside an approval line that can survive a screenshot. The engagement starts from $2,500 a month. Ninety days is the minimum a cadence needs before it compounds. Hire the freelancer for the one-off. Hire in-house when you want a department and you will run it. Hire Underdog when the leader's name has to stay in the market after one person's diary closes. The offer is on the pricing page.

How this relates to LinkedIn ghostwriting

LinkedIn is where most of this work is read. The writing is the same craft. The brief is the senior leader's name, and the readers who can hold the company to a sentence. A LinkedIn ghostwriter engagement is the platform cadence: posts, publishing, and meetings from the feed. The LinkedIn ghostwriting agency is the team that keeps that cadence when one person is away. Executive ghostwriting is that system, plus the corporate constraint: sharper judgement, tighter boundaries, and a reader who includes the board, a candidate, and the colleague who will forward the post internally.

Start at hire a LinkedIn ghostwriter if the feed is the whole job and the approval line is light. Use the LinkedIn ghostwriting agency page if you are comparing firms for a founder-led LinkedIn programme and a board is not the second reader. Stay here if the name on the work is a senior leader's, and a careless sentence costs more than a quiet week. The weekly rhythm, described on its own, is the executive ghostwriter engagement. If you are still choosing a freelancer, a firm or an in-house hire, the checklist is how to hire a LinkedIn ghostwriter.

The prices do not change because the reader is a board. The entry offer is still four LinkedIn posts a week, written, designed and scheduled, at $2,500 a month, on the pricing page. What changes is the editing standard and the sign-off. We will not sand a point of view down until it could have come from the communications department. We also will not ship a line the leader has not approved, or a line legal asked to see and has not seen. The monthly itemisation, once you know which page you are on, is the services page.

What the engagement includes

Posts and commentary in your voice, primarily on LinkedIn, with long-form where the idea deserves it. Voice capture at the start, then a 30-minute session each week that becomes the raw material. Senior writers draft. Editors cut anything that reads like a template or like a comms department sanding you down. Design ships when it earns a save, not as decoration. Scheduling and publishing are included, and nothing goes live without your sign-off.

From $2,500 a month, the entry offer is the entry engagement: four LinkedIn posts a week, written, designed and scheduled. That is a complete week of LinkedIn for a senior leader, with the writing, the design and the scheduling included.

• Four LinkedIn posts a week, written, designed and scheduled, in the leader's voice, from the session and the voice guide.
• Voice capture and a living voice guide, including how the leader decides, the phrases they actually use, and the lines they will not cross.
• A 30-minute session each week. The leader talks. We take notes. That conversation is the raw material, and an assistant does not rewrite it into a brief.
• Scheduling and publishing, so an approved draft does not sit in an inbox waiting for a spare hour on the leader's calendar.
• A weekly report on replies from the right accounts, profile visits from named buyers, and meetings.
• Unlimited revisions, and no setup fee. The leader owns the drafts, the published work and the voice guide if you leave.

Scope beyond the entry offer is quoted on a call. The number you are quoted is the number. If four posts a week cover the job, that is the entry offer. Anything beyond it is quoted on a call. Market ranges, including the cases where a freelancer is still the better buy, are in the 2026 cost and pricing guide. The executive-specific note is at executive ghostwriting pricing.

How the work runs

Voice capture first: how you decide, what you will not say, the stories you already tell in the room. Then the weekly session, which is a conversation, not a briefing document. Drafts come back inside the lines we mapped, including the corporate ones. You review in minutes. We publish and report on replies from the right accounts, profile visits from named buyers, and meetings, then the next week moves because of that.

The week is ordinary on purpose, which is what lets an assistant and a marketing lead run it without turning the leader into a writer.

• The assistant holds the slot. Thirty minutes, on a day the leader will actually take the call. The session is not replaced by a briefing note written by someone who was not in the room.
• The leader talks. A deal that stalled, a hiring lesson, a constraint the board is sitting with. We take notes. That conversation, plus the voice guide, is what senior writers draft from.
• The marketing lead routes the exception. Most drafts need only the leader's sign-off. Where legal or communications need a look, that step is booked into a normal day, not the night before the post should go live.
• We publish what has been signed. Nothing goes out to protect a streak. The weekly report comes back with names, and the following week changes because of those names.

A provider who needs a long brief from the leader every week is still using them as the writer. A provider who needs nothing after kickoff will invent a version of them, and the market will notice. If the half hour is missing, do not hire us. The voice drifts, and a stranger under a senior name costs more than silence. Research can surface angles from the market. That research can feed a draft, so the half hour stays on the leader's judgement. The writing stays with senior people. Nothing is published that a machine wrote end to end.

Month one is voice capture, and the volume is lighter for that reason. A stack of posts before the voice exists is how an executive account ends up sounding like its category. The fit call, about twenty minutes, maps the reader, the voice and the time the leader can give and quotes any scope beyond the entry offer, or tells you the work is the wrong shape. By the end of the month, most leaders are down to the thirty minutes and a short review. We ask for ninety days, because that is the minimum a cadence needs before it compounds. There is a 21-day get-out clause. The drafts, the published work and the voice guide stay yours.

Compliance and sign-off

Nothing publishes without your approval. Sensitive topics are flagged before drafting. Where legal or communications need a look, they get a review step rather than a last-minute scramble. The weekly session is thirty minutes. The rest of the calendar stays yours. That is the whole rule, and it is built for a reader who will screenshot the post.

The approval line exists because the audience is not a feed of peers. A board member may forward the post into a pack. A candidate may read it before they read the job. A buyer may quote the sentence back in a meeting. In some markets a regulator's audience, or a journalist, is a normal reader. The voice guide records the boundaries with the same care as the phrases: what is off the table, what needs a look from legal, and what can ship on the leader's approval alone. Later drafts are checked against that list, which is why a client a year in is sharper, not looser.

The marketing lead's job in this step is routing, not rewriting. If communications rewrites every draft into the house style, you have hired a firm and then asked it to sound like the department the leader was stepping out of. Flag the real constraints in voice capture. Leave the point of view intact. We will not invent an opinion the leader has never held. A sharp line they would not defend in the room is worse than silence, and it is their name on it.

We also will not publish while the leader is in a meeting they cannot leave. An approved queue can go out over a board week or a holiday, because those words were signed before they left. An unapproved draft waits. A firm that posts to protect a streak has misunderstood the constraint this page is for. Juniors do not write under the leader's name. An editor who did not write the piece still reads it, and cuts anything that reads like a template or like a communications department sanding the author down.

What changes in the first quarter

You should be publishing every week in a voice a colleague would recognise, with at least a few of the right people replying. One client closed business in week two from a single post. More often the first quarter is when the right names start appearing, and the compounding is visible in the report rather than in a viral spike. An assistant or a board can follow that without a vanity dashboard. The quarter breaks into three stretches.

• Weeks one and two are voice capture. How the leader decides, what they believe, and the lines they will not cross, including the corporate ones. The reader sentence is written down. The approval route is agreed, so legal or communications have a step that fits a normal day. Drafts come back for a few minutes of review. Volume is lighter on purpose.
• Weeks three to six are the cadence. The entry offer is four LinkedIn posts a week go out, written, designed and scheduled, on words already approved. Replies from the right accounts start to show, or the report says they have not, and the angle, the reader or the close changes. A signing in week two is a receipt. It is not a forecast you should budget.
• Weeks seven to twelve are the compounding. The useful numbers are replies from the right accounts, profile visits from named buyers, and meetings with the reader you named. A like from a peer can sit underneath that. A board member should be able to forward a post without a covering note that apologises for it. The voice guide is tighter than it was in week one, because every pushback has been written down.

One week tells you whether the leader recognises themselves in a draft. The quarter tells you whether the right people are replying. If you need a full pipeline in the first fortnight, or the leader cannot name who should be reading, we will say so on the call. The engagement stops at the end of the quarter unless you continue. You keep the work.

The 90-day view guarantee

We guarantee 100,000 LinkedIn views within 90 days. The guarantee applies only if you give Underdog full autonomy over the content strategy: which topics we cover, which formats we use, how often we post, and when those posts go live. If you direct those choices, the guarantee does not apply. You still approve every word before anything is published. We do not sell a follower package. The guarantee is 100,000 LinkedIn views across those 90 days. It is not a promise that one post will go viral.

Read the condition before a marketing lead treats the number as a slogan. Full autonomy covers the strategy: the topics, the formats, the cadence and the timing. The leader's approval still covers every sentence, and so does legal or communications where they need a look. If you, or the team around the leader, direct those strategic choices, the guarantee does not apply, and we will say that on the call rather than discover it in month two. Directing the strategy and then expecting the number is how a conditional guarantee gets misunderstood. The same wording sits on the pricing page, beside the engagement.

A promised view count, on its own, is a reason to ask for the number, the window and what you have to hand over. A promise of virality with no number, no window and no condition is a different pitch, and it is a reason to keep looking. Meetings are the point of the work. Views are the distribution the cadence needs. The weekly report is how you see whether the right names are inside those views. The receipts for what the work has already done are on the results page.

What to ask before you hire the firm

The call is about twenty minutes. Use it on every firm, including us. A chief of staff or a marketing lead can run it. Bring the reader sentence: a title, a kind of company, or the board question the posts have to survive. If the person selling the work cannot repeat it back, the writing will be aimed at people who will never change the company's position.

Ask these in the first ten minutes. A vague answer is the answer. Who writes, how senior are they, and what happens to the cadence the week that person is away? Who edits, and is that a different person? Is design inside the four posts a week, or invoiced later? Do you publish, and does the leader approve every word before it goes live? How do legal and communications get a look, and what will you refuse to publish? What does week one look like, and what does the first quarter look like? Where does the voice guide live if we stop? How do you count a meeting, and what changes when the report is quiet? What does the invoice include, and is there a setup fee?

Then ask for any view promise as three things you can write down: the number, the window, and the condition. Ours is 100,000 LinkedIn views within 90 days, and only if you give Underdog full autonomy over the content strategy: topics, formats, posting cadence and timing. If you direct those choices, the guarantee does not apply. You still approve every word before anything is published.

Leave the call if the firm cannot name the writer, if the holiday answer is that the cadence depends, or if the samples are one post with the industry noun swapped. Leave if you are offered a follower package, or a promise of virality with no number, no window and no condition. Leave if the drafts will land with an assistant to edit, schedule and chase, if the price appears only once you are on the calendar, or if the firm will invent opinions the leader has never held. Our prices are on the pricing page, from $2,500 a month, before you book. The longer buyer's checklist is how to hire a LinkedIn ghostwriter.

What a senior leader should get back

Not a follower graph as the headline. A track record a board member can forward, a buyer who arrives warmer, and a hiring market that has already read you. One enterprise AI founder saw 40,000 views on a single post in a market that is allergic to marketing. A venture firm's partners hold three-figure engagement every week, which is how founders know who they are before the meeting. One client signed business in week two off a single post. The numbers, without rounding, are on the results page. 1 billion views across verticals, including VCs, tech, health, finance and even the NFL.

There is a version of executive content that only serves the company, and it is what most communications teams produce: safe, and forgotten. The engagement we run serves you as well. The point of view is yours. The by-line is yours. Executives who build a visible record negotiate from a different position, inside the company and outside it. Judge the quarter on replies from the right accounts, profile visits from named buyers, and meetings booked. A meeting, here, is a conversation with the reader you named, booked because they have been reading the leader. A like, a connection request from a stranger, and a call that was already on the calendar are different events, and the report keeps them apart.

What it costs

Engagements start from $2,500 a month. The entry offer is four LinkedIn posts a week, written, designed and scheduled. Scope scales with what you need, and the figure for a larger brief is quoted on a call. Ninety days is the minimum for a cadence to compound. We guarantee 100,000 LinkedIn views within 90 days, and only if you give Underdog full autonomy over the content strategy: topics, formats, posting cadence and timing. If you direct those choices, the guarantee does not apply. See the pricing page, and the 2026 cost and pricing guide for market ranges and when an agency beats a freelancer.

The offer is the same when a board is a second reader. From $2,500, the entry offer is four LinkedIn posts a week, written, designed and scheduled. Scope beyond that is quoted on a call. There is no setup fee. If one new client in a quarter is worth more than the retainer, and the leader will take the weekly session, the maths can work. If you need a full pipeline in the first fortnight, we will say so on the call. The executive note on those bands is executive ghostwriting pricing.

Related: the executive ghostwriter engagement for the weekly rhythm, hire a LinkedIn ghostwriter if the feed is the whole job, the LinkedIn ghostwriting agency if you are comparing firms for the cadence, pricing for the engagement, the 2026 cost guide for market ranges, and what ships each month.