Pricing
LinkedIn ghostwriting pricing, from $2,500 a month.
A LinkedIn ghostwriter at Underdog costs $2,500, $3,500 or $6,500 a month, billed quarterly, from $2,500, with publishing included and no setup fee. Ninety days is the minimum, because that is how long a cadence needs before it compounds. What the service is, in brief, is on the homepage. Market rates, including freelance per-post figures and the cases where a freelancer is the better buy, are in the 2026 cost and pricing guide.
The three engagements
Presence
$2,500 / month
- Four LinkedIn posts a week, written, designed and scheduled
- Voice capture and living voice guide
- 30-minute weekly session
- Scheduling and publishing handled
- Weekly performance report card
- Unlimited revisions
Authority
$3,500 / month
- Everything in Presence, higher cadence
- In-house design: carousels, infographics, cheat sheets
- Long-form: essays and articles
- Agentic market research feeding every draft
- Repurposing: one idea becomes a week of content
Category Voice
$6,500 / month
- Everything in Authority, at full scale
- Up to 100 pieces of content a month
- Multi-platform: LinkedIn, X, newsletter
- Full strategy, positioning and live calendar
- Priority editorial team
Who each price is for
Presence, at $2,500 a month
Your buyers already spend time on LinkedIn, and you have either gone quiet or hired a writer whose posts could belong to anyone. Presence is four LinkedIn posts a week, written, designed and scheduled: voice capture, the living guide, the 30-minute session, publishing, and a report on replies, profile visits and meetings. If the feed is the whole job, the engagement is on hire a LinkedIn ghostwriter.
Authority, at $3,500 a month
The four posts a week are landing, and the argument still needs room. Authority keeps Presence, raises the cadence, and adds essays and articles, carousels, infographics and cheat sheets, research on every draft, and one idea stretched across a week. It is also the figure to set against two vendors: $2,500 a month for posts plus $1,500 a month for outbound costs more than $3,500, and the two teams rarely share a buyer.
Category Voice, at $6,500 a month
You need LinkedIn, X and a newsletter on one calendar, up to 100 pieces a month, with strategy, positioning and a priority editorial team. Unlimited revisions sit on every tier, and the drafts, the published work and the voice guide stay yours if you leave.
The prices do not change when the name on the work carries the company. If a board or a communications lead is a second reader, read executive ghostwriting and the executive ghostwriter week. The LinkedIn ghostwriting agency page is the one about who keeps posting when a person is away.
What moves the price from $2,500 to $6,500
Most clients land between $2,500 and $6,500. Volume and format are what change the number. Four LinkedIn posts a week, written, designed and scheduled, with capture, the session, publishing and a report, is $2,500. A higher cadence, long-form, research on every draft, carousels, infographics and cheat sheets are $3,500. Three platforms, up to 100 pieces a month, with a live calendar, is $6,500.
The call is about twenty minutes, and we will put you on the smaller tier when it covers the job. Deliverables, month by month, are on the services page.
The 90-day view guarantee
We guarantee 100,000 LinkedIn views within 90 days. The guarantee applies only if you give Underdog full autonomy over the content strategy: which topics we cover, which formats we use, how often we post, and when those posts go live. If you direct those choices, the guarantee does not apply. You still approve every word before anything is published. We do not sell a follower package. The guarantee is 100,000 LinkedIn views across those 90 days. It is not a promise that one post will go viral.
What the price leaves out
The invoice carries no setup fee. We will not invent opinions you have never held, and nothing goes live without your sign-off.
The four LinkedIn posts a week on Presence are already written, designed and scheduled. Long-form, research on every draft, carousels, infographics and cheat sheets start at Authority. X, the newsletter, the strategy calendar and volume up to 100 pieces a month start at Category Voice. A single essay or speech you will edit and then finish is a freelancer's job. You still give about 30 minutes a week; if that time is missing, the voice drifts, and we would rather decline the work. Legal or communications, where your company needs them, review before anything ships. Book ghostwriting is a different trade. Those bands are in the 2026 cost and pricing guide.
A freelancer, an in-house hire, or your own week
The wider market's dollar bands, including freelance per-post rates, are in the 2026 guide. This is the decision those figures sit inside.
| Doing it yourself | Freelancer | In-house | Underdog | |
|---|---|---|---|---|
| Fits when | You have the hours, and you will still be posting in month four | One essay or speech you will edit line by line, then stop | LinkedIn sits inside a programme you already manage, and you can absorb a resignation | The posts have to keep converting when one person is away |
| You still carry | The writing, the cadence and the publishing, every week | Strategy, editing, scheduling, and whether anyone books a meeting | The hire, the ramp, and a voice guide that leaves with them if it lives in one head | About 30 minutes a week, and the approval line. Publishing sits with the firm |
| What you pay | A day of CEO time each week: five posts, an hour each | Per-post rates, published in the 2026 cost guide | A good content lead at $120k a year, before a designer and the management overhead | $2,500, $3,500 or $6,500 a month, billed quarterly, from $2,500 |
Hire the freelancer for the one-off. Hire in-house when you want a department and you will run it. Hire us when the presence has to outlast a holiday. That team is the LinkedIn ghostwriting agency. If you are still choosing, use how to hire a LinkedIn ghostwriter. If you already know the shape, start at hire a LinkedIn ghostwriter.
How to judge the return
Before you buy, price one new client in a quarter against the retainer. If that client is worth more than the fees, and you will show up for the weekly session, the maths can work. If you need a full pipeline in the first fortnight, or you cannot name who should be reading, we will say so on the call.
Judge the quarter on replies from the right accounts, profile visits from named buyers, and meetings booked. One client signed business in week two, off a post that reached 2M views. Treat that as a receipt. Another quarter took an account from 4,000 followers to 38,000 and 11.5M views. Both are on the results page. One warm conversation from a buyer who already respects you can cover a quarter of a specialist retainer. See whether LinkedIn ghostwriting is worth it before you decide.
What the first quarter looks like
You start with a fit call of about twenty minutes. We map the buyer, the voice and the time you can give onto a tier, and we will tell you if Presence is enough. We decline the work when there is no named buyer, or when the weekly half hour is not available.
Voice capture comes before a post goes out: how you decide, the lines you will not cross, the stories you already tell clients. Later drafts are checked against that guide, and the guide updates when you push back. Most clients stop editing after the first month. Unlimited revisions are on every tier.
Then the week repeats. Research has already flagged what moved in your market. You talk for 30 minutes. Senior writers draft from that session, editors cut anything that reads like a template, and drafts come back within days. You review in minutes. Nothing publishes without your approval. We schedule, publish, and send the report card, and the next week moves because of it. The same week is itemised on the services page.
Month one is the capture. At the end of the quarter the engagement stops unless you continue. It does not auto-lock, and the drafts, the published work and the voice guide stay yours.
Questions buyers ask
How much does a LinkedIn ghostwriter cost?
Underdog charges $2,500, $3,500 or $6,500 a month, billed quarterly, from $2,500, with publishing included and no setup fee. Presence is four LinkedIn posts a week, written, designed and scheduled. Authority raises the cadence and adds long-form, research on every draft, carousels, infographics, cheat sheets and repurposing. Category Voice runs up to 100 pieces a month across LinkedIn, X and a newsletter. We guarantee 100,000 LinkedIn views within 90 days, and only if you give Underdog full autonomy over the content strategy: topics, formats, posting cadence and timing. If you direct those choices, the guarantee does not apply. Freelance per-post rates are in the 2026 cost and pricing guide.
What do the $2,500, $3,500 and $6,500 tiers include?
Presence, at $2,500, is four LinkedIn posts a week, written, designed and scheduled, in your voice, plus voice capture, a 30-minute session, publishing, a weekly report and unlimited revisions. Authority, at $3,500, raises the cadence and adds long-form, research on every draft, carousels, infographics, cheat sheets and repurposing. Category Voice, at $6,500, runs up to 100 pieces a month across LinkedIn, X and a newsletter, with strategy, a live calendar and a priority editorial team. You keep the drafts, the published work and the voice guide if you leave.
Which LinkedIn ghostwriting tier should I choose?
Choose Presence when you need four LinkedIn posts a week, written, designed and scheduled. Choose Authority when the ideas need essays, further design formats and a higher cadence. Choose Category Voice when the work has to run across LinkedIn, X and a newsletter. If a board is a second reader, start with executive ghostwriting and the executive ghostwriter page. The prices are the same three.
What is not included in the price?
No setup fee, and no follower package. The four LinkedIn posts a week on Presence are already written, designed and scheduled. Long-form, research on every draft, carousels, infographics and cheat sheets start at Authority. X, a newsletter and the 100-piece ceiling start at Category Voice. We guarantee 100,000 LinkedIn views within 90 days, and only if you give Underdog full autonomy over the content strategy: topics, formats, posting cadence and timing. If you direct those choices, the guarantee does not apply. A single essay you will edit and then stop is a freelancer's job. You still give about 30 minutes a week and approve every word. Legal or communications review, where your company needs it, happens before anything ships.
Why are engagements billed quarterly?
Ninety days is the minimum for content to compound. Month-to-month work quietly selects for clients who leave before that. We would rather lose the deal than sell a month of nothing. A one-week sample tells you whether you recognise a draft. It tells you little about a cadence.
Are there setup fees or extras?
No. Voice capture, the weekly session, publishing and the report are inside every monthly number. On Presence, four LinkedIn posts a week are written, designed and scheduled. Long-form, and further design formats, are inside the tiers that list them. The number on the tier is the number.
How does this compare with a freelancer, an in-house hire, or doing it myself?
A freelancer is one diary, and the per-post figures are in the 2026 cost guide. A good content lead runs $120k a year before a designer. Five posts a week, an hour each, is a day of your time. Hire the agency when the cadence has to survive a holiday. Our retainers are $2,500, $3,500 or $6,500 a month.
How do I judge whether the retainer was worth it?
Across ninety days, count replies from the right accounts, profile visits from named buyers, and meetings booked. If one new client in a quarter is worth more than the retainer, the maths can work. If you need a full pipeline in the first fortnight, walk away. One client signed business in week two from a single post. The other figures are on the results page.
What happens after I sign?
A twenty-minute fit call maps you to a tier, or tells you the work is the wrong shape. Voice capture comes before a post goes out. Then one 30-minute session a week: senior writers draft, you approve, we publish, and a report card follows. Month one is voice capture. The engagement is quarterly, it does not auto-lock, and the voice guide is yours to keep.
Do you use AI to keep the price down?
Research agents monitor the market around the clock. Senior writers and editors write every piece, and nothing is published that a machine wrote end to end.
What if I want to stop?
Engagements are quarterly and do not auto-lock beyond that. Everything produced, including your voice guide, is yours to keep.
Is per-post pricing cheaper than a retainer?
The invoice is smaller, and it usually converts worse, because nobody on it owns whether a meeting gets booked. Rates are in the 2026 cost and pricing guide. A retainer is one monthly fee for strategy, voice, writing, editing, scheduling, publishing and a report. Our retainers run $2,500 to $6,500 a month, billed quarterly.
Is it cheaper to buy content and outbound separately?
Usually it costs more and converts worse. $2,500 a month for posts plus $1,500 a month for outbound is more than $3,500 for both, and the two teams rarely share a buyer.
Where is the 2026 market breakdown?
In the cost and pricing guide, which covers per-post freelancers through white-glove firms. This page is what Underdog charges. The homepage is the short account of the service.
The number is on the table. Your move.
A 20-minute call maps your situation to a tier, and we will tell you if the smaller one is enough.
Book an intro call