Hire a LinkedIn ghostwriter who posts and converts.

Who this hire is for

You are a founder, a CEO or a senior operator, and your buyers already scroll LinkedIn. You have tried posting: ninety minutes of writing, eleven likes, then silence. Or you already have a ghostwriter, and the posts are grammatical but nobody could tell they are yours. Either way you want one hire that covers voice, cadence and publishing, and you want the price before the call. Engagements start at $2,500 a month.

Three conditions make the hire a fit. You can name the buyer in one sentence: a title, a kind of company, and the problem they already have. You can give about 30 minutes a week, plus a few minutes on the drafts. And you want the posts still going out in month four, including the week you are away. Write that buyer sentence before the call. If we cannot repeat it back, the writing will miss the people who can buy.

Some briefs belong on a neighbouring page, and you should start there. When the name on the work carries the company, and a board or a communications lead will read the draft, the page is executive ghostwriting. When you are still choosing a freelancer, a firm or an in-house hire, the checklist is how to hire a LinkedIn ghostwriter. This page is the engagement, for when you already want the hire.

If one of those three is missing, or the job is a single essay you will edit line by line and then stop, we decline the work. An influencer programme is a different product, and so is a folder of drafts you still have to schedule yourself. Underdog Ghostwriting is the firm, part of UDG. The people behind it are on the about page.

How the week runs

A short call comes first, about twenty minutes, to see whether your buyers, your voice and the time you can give are a fit. We will say no if they are not. Voice capture follows, before a post goes out: how you think, what you will not say, and the stories only you have. That becomes a living voice guide. Later drafts are checked against it, which is why a client a year in sounds more like themselves.

Then the week takes the same shape, and it is ordinary on purpose.

• One 30-minute session. You talk through whatever is live: a deal that stalled, a hiring lesson, a constraint your buyers are already arguing about. We take notes. That conversation is the raw material.
• Drafts from the session and the guide. Senior writers write from what you said. Editors remove anything that reads like a template, because your buyers can tell, and a formulaic post under your name costs the credibility the hire was meant to build.
• A few minutes of review. Drafts come back within days. Unlimited revisions sit on every tier. You approve every word. Nothing goes live without your sign-off.
• Publishing and a report with names. We schedule and publish. The weekly report shows replies, profile visits and meetings, and the next week moves because of that report.

Research has already been watching which formats, hooks and topics are earning attention in your market, so the half hour stays on your judgement. Your time is those 30 minutes, plus the review. Research, drafting, editing, scheduling and the report sit with the firm.

Presence, at $2,500 a month, is four LinkedIn posts a week, written, designed and scheduled, with publishing included. Authority, at $3,500, keeps that, raises the cadence, and adds long-form, research on every draft, and further design: carousels, infographics and cheat sheets. We guarantee 100,000 LinkedIn views within 90 days, and only if you give Underdog full autonomy over the content strategy: topics, formats, posting cadence and timing. If you direct those choices, the guarantee does not apply. You still approve every word before anything is published. The three engagements are on the pricing page, and what ships month by month is on the services page.

A provider who needs a long brief from you every week is still using you as the writer. A provider who needs nothing after kickoff will invent a version of you, and your market will notice. If you cannot give about 30 minutes a week, do not hire us. The voice drifts, and a stranger under your name costs more than silence.

Voice and approval

You see every word before it ships. Where a line is wrong, you say so, and the voice guide is updated, so the next draft moves toward you. Most clients ease off the heavier editing after the first month. The guide is a record of those corrections. It is how the writing stays yours after the novelty of week one has gone.

Sensitive topics are flagged before drafting. Where legal or communications need a look, they get a review step that fits inside a normal day. The cadence holds through that step. It also holds the line on timing: we do not publish while you are in a meeting you cannot leave.

You own every draft, every published piece, and the voice guide, including if we part ways. You leave with the guide.

What posts and converts means

Posts and converts is a sequence you can watch in the report. The same buyer sees a point of view they recognise as yours, more than once, and has a reason to reply. The conversion is a reply from the right account, a profile visit from a named buyer, and a meeting with that person. Likes from people who will never buy can accumulate underneath. Hiring for those likes is a different job.

A meeting, here, is a conversation with the buyer you named, booked because they have been reading you. A like, a connection request from a stranger, and a call that was already on your calendar are different events, and the report keeps them apart. When the week is quiet, the following week changes: the angle, the reader, or the close. The plan is supposed to move. A report that only grows a follower count has changed the job into applause.

Presence is four LinkedIn posts a week, written, designed and scheduled. The formats rotate, because different buyers stop for different shapes: a first-person story that carries a lesson, a contrarian take on your category, a teardown of a real problem, and other designed posts built to be saved. Further design, carousels, infographics and cheat sheets, starts at Authority. Every post opens with a hook that earns "see more", closes with a reason for the right person to reply, and sounds like you, because it started as something you said.

The post opens on a situation the buyer already has. It names a constraint, a mistake or a trade-off, the kind of line you would defend in a room. It closes with a reason for that person to answer: a question only they can answer, or a line that invites the conversation you wanted when you hired. Another post ships the following week. One strong piece, then a silent month, trains the market to forget you. The receipts for that sequence are in the proof on this page, and on the results page.

A freelancer, a retainer, or in-house

These are different products. People compare the invoices and skip the way each one fails. Hire for the failure you can live with.

A freelancer is one diary and one taste. When that person is ill, travelling or gone, the posts stop, and the meetings those posts were earning stop with them. Words filed without the weekly session sound like the category. A sceptical buyer already has a feed full of the category.

The retainer keeps senior writers, editors and the voice guide on the account, so the cadence survives a holiday. You pay one monthly fee for strategy, voice, writing, editing, scheduling, publishing and the report. Hire the freelancer for the one-off. Hire in-house when you want a department and you will run it. Hire Underdog when the presence has to outlast one person's diary.

The team behind the retainer is the LinkedIn ghostwriting agency. Market ranges, and the cases where the freelancer is still the better buy, are in the 2026 cost and pricing guide. The longer checklist, including when the in-house hire is the right shape, is how to hire a LinkedIn ghostwriter.

What to test before you hire

Use these on every quote, including ours. A named buyer, written as a title and a problem. A sample a colleague of that client would recognise: it came out of a conversation, and the industry noun has not been swapped in to fake a voice. Publishing included, so the draft does not die in your inbox. A senior writer you can name, and a straight answer about the cadence when that person is away. A price you can read before the call. Ours is on the pricing page, from $2,500 a month.

Ask these in the first ten minutes. A vague answer is the answer. Who writes my posts, and what happens to the cadence on holiday? Do you publish, or do I? What does week one look like, and what does month three look like? How is the voice captured, and where does the guide live if we stop? How do you count a meeting, and what changes in the plan when the report is quiet? What will you refuse to publish? What does the invoice include: strategy, editing, scheduling and the report, or only the words?

Any one of these is enough to leave the call.

• A follower package, or a promise of virality with no number, no window and no condition. That is a pitch you cannot manage as a system.
• Samples that are one post with the industry noun swapped. The voice work has not started.
• A senior pitch that cannot name the writer. Assume a junior bench until you are shown otherwise.
• Drafts dropped in your inbox for you to edit, schedule and chase. You would be paying for a queue, then doing the job.
• No approval line, or a habit of posting while you are in a meeting you cannot leave.
• A price that appears only once you are on the calendar.
• Success defined as impressions, likes, or a personal-brand costume.
• A refusal to say when they are the wrong hire, or a willingness to invent opinions you have never held.

A promised view count is not, by itself, a reason to leave the call. Ask for the number, the window and what you have to hand over. We guarantee 100,000 LinkedIn views within 90 days, and only if you give Underdog full autonomy over the content strategy: topics, formats, posting cadence and timing. If you direct those choices, the guarantee does not apply.

The full buyer's checklist, including when an in-house hire is the right shape, is how to hire a LinkedIn ghostwriter.

The first 30 days

The first month is voice capture. The fit call maps the buyer, the voice and the time you can give onto a tier, or tells you the work is the wrong shape. We sit with you and map how you decide, what you believe, and the lines you will not cross. If someone else in the company has to see the draft, that review step is agreed in the same stretch, so sign-off fits inside a normal day.

The weekly 30-minute session starts in that same month. You talk. The conversation becomes the raw material. Drafts come back for a few minutes of review. Where you push back, the guide is updated. Publishing waits until you have signed the words off. Month one is lighter on volume for that reason. A stack of posts before the voice exists is how an account ends up sounding like its category.

By the end of the month, most clients are down to the thirty minutes and a short review. We ask for ninety days, because that is the minimum a cadence needs before it compounds. One week tells you whether you recognise yourself in a draft. The quarter tells you whether the right people are replying. The engagement is billed quarterly. At the end of the quarter it stops unless you continue. It does not auto-lock, and the drafts, the published work and the voice guide stay yours.

Proof

We also write for a former NFL player.

What it costs

Engagements start at $2,500 a month, billed quarterly, because ninety days is the minimum for content to compound. Presence, the entry tier, is four LinkedIn posts a week, written, designed and scheduled. Most clients land between $2,500 and $6,500 depending on volume and formats. We guarantee 100,000 LinkedIn views within 90 days, and only if you give Underdog full autonomy over the content strategy: topics, formats, posting cadence and timing. If you direct those choices, the guarantee does not apply. See the pricing page for our tiers, and the 2026 cost and pricing guide for market ranges and when an agency beats a freelancer.

Presence, at $2,500 a month, is four LinkedIn posts a week, written, designed and scheduled, in your voice: voice capture and the living guide, the 30-minute session, a weekly report on replies, profile visits and meetings, and unlimited revisions. Authority, at $3,500, raises the cadence and adds long-form essays and articles, research on every draft, carousels, infographics and cheat sheets. Category Voice, at $6,500, runs up to 100 pieces a month across LinkedIn, X and a newsletter, with a live calendar. There is no setup fee. The number on the tier is the number.

The call will put you on the smaller tier when it covers the job. If one new client in a quarter is worth more than the retainer, and you will show up for the weekly session, the maths can work. If you need a full pipeline in the first fortnight, or you cannot name who should be reading, we will say so. The longer account of that judgement is whether LinkedIn ghostwriting is worth it. Market ranges stay in the 2026 cost and pricing guide.

Related: the LinkedIn ghostwriting agency if you want the team, our prices, how to hire a LinkedIn ghostwriter if you are still choosing, executive ghostwriting if the brief is the whole senior presence, or a personal branding ghostwriter if the job is LinkedIn posts that make your name the one buyers already know.