A LinkedIn ghostwriting agency for meetings, not likes.

Who this is for

B2B founders and executives selling to other businesses, where the buyer is a person with a name and a title. You have probably already tried a freelancer. It started well, drifted by month two, and ended when they got busy or got poached. Or you are hiring for the first time and can see the risk: one person, one filter, one point of failure, for something you want running for years. You want the output of a senior in-house team without hiring one. If the work is a single essay you will edit yourself, do not hire us. If the cadence has to hold, this is the page.

Three conditions make the agency the right shape. You can name the buyer in one sentence: a title, a kind of company, and the problem they already have. You can give about 30 minutes a week, plus a few minutes on the drafts. And the posts have to keep going out in month four, including the week you are in a launch, on a plane, or off entirely. Write that buyer sentence before the call. If we cannot repeat it back, the writing will miss the people who can buy.

Some briefs belong on a neighbouring page, and you should start there. When you want the writing engagement on its own, the week and the approval line, start at hire a LinkedIn ghostwriter. When the name on the work carries the company, and a board or a communications lead will read the draft, read executive ghostwriting. When you are still choosing a freelancer, a firm or an in-house hire, the checklist is how to hire a LinkedIn ghostwriter. This page is the firm: who stays on the account, what the retainer buys, and how to test that on a call.

If you cannot name the buyer, or you cannot give the half hour, we decline the work. An influencer programme is a different product, and so is a folder of drafts you still have to schedule yourself. Underdog is part of UDG. The people behind the firm are on the about page.

Agency, freelancer, or in-house

These are different products. People compare the invoices and then act surprised when the cheaper one goes quiet in August. Hire for the failure you can live with. The wider market's dollar bands, in US dollars, are in the 2026 cost and pricing guide. This is the decision those figures sit inside.

A freelancer is one diary and one taste. When that person is ill, travelling or gone, the posts stop, and the meetings those posts were earning stop with them. Four LinkedIn posts a week is the Presence volume: sixteen posts in a four-week stretch. Sixteen posts at $150 is $2,400. Sixteen posts at $600 is $9,600. That invoice buys the words. Strategy, editing, design, scheduling and the report stay with you, and the work ends when the diary does.

An in-house content lead at $120k a year is the cost before a designer, and before the months you spend finding the person. The hire can be the right one when LinkedIn is one channel inside a programme you already run, often across several executives. The failure mode matches the freelancer's if the voice guide lives in one head: the presence leaves with the resignation, and you are recruiting again while the account goes quiet.

The agency retainer is one monthly fee for the system: strategy, voice, senior writing, editing, design, scheduling, publishing and a report. Presence is $2,500 a month. Authority is $3,500. Category Voice is $6,500. All three are billed quarterly, because ninety days is the minimum a cadence needs before it compounds. Hire the freelancer for the one-off. Hire in-house when you want a department and you will run it. Hire Underdog when the presence has to outlast one person's diary.

Doing it yourself remains open when you have the hours and you will still be posting in month four. Five posts a week, an hour each, is a day of your time. Most founders who try it post for six weeks, vanish for eight, and conclude the channel does not work. Our three tiers, line by line, are on the pricing page.

Who is on the account

An agency logo on a single freelancer is a rebrand, and you will feel it the week that person is away. The account is a small team with separate jobs. The voice guide is shared, so the cadence is stored in a document the team can open, rather than in one memory.

• Senior writers. They draft from the weekly session and from the voice guide: how you think, what you will not say, and the stories only you have. Juniors do not write under your name. We take few clients, because a live session each week does not scale to hundreds of accounts.
• Editors. A different person from the writer reads every piece and removes anything that reads like a template. Your buyers can tell. A formulaic post under your name costs the credibility the retainer was meant to build.
• Design. On Presence, four LinkedIn posts a week are written, designed and scheduled. From Authority, in-house designers also build carousels, infographics and cheat sheets, the formats people save. Design sits on the account and ships with the words, so you are not chasing a PDF from a third party afterwards.
• Research. Research surfaces angles from your market. From Authority, that research feeds every draft, so the half hour you spend on the session stays on your judgement. The writing and the judgement stay with senior writers and editors. Nothing is published that a machine wrote end to end.

One person on the account owns the question the report is for: did this book a meeting. You are on the account too, for about 30 minutes a week and for the approval line. You see every word before it ships. Where a line is wrong, you say so, and the voice guide is updated, so the next draft moves towards you. Most clients ease off the heavier editing after the first month. You own the drafts, the published work and the guide if we part ways.

What ships in a given month, tier by tier, is itemised on the services page. If you want the writing engagement described on its own, that page is hire a LinkedIn ghostwriter.

What the agency actually does

We run your LinkedIn presence as a small department. Senior writers draft in your voice. Editors hold the line on every piece. Scheduling, publishing and a weekly report are included, and none of it depends on one person being at their desk. On Presence, that week is four LinkedIn posts, written, designed and scheduled. From Authority, in-house designers also build carousels, infographics and cheat sheets, and research feeds every draft. At Category Voice the same department runs up to 100 pieces a month across LinkedIn, X and a newsletter.

The report is the part a post count cannot stand in for. It covers replies from the right accounts, profile visits from named buyers, and meetings booked. When the week is quiet, the following week changes: the angle, the reader, or the close. A report that only grows a follower count has changed the job into applause. The next week moves because of the names in the report.

A provider who needs a long brief from you every week is still using you as the writer. A provider who needs nothing after kickoff will invent a version of you, and your market will notice. If you cannot give about 30 minutes a week, do not hire us. The voice drifts, and a stranger under your name costs more than silence.

What Presence includes

Presence, at $2,500 a month, billed quarterly, is four LinkedIn posts a week, written, designed and scheduled. That is the entry engagement: a complete week of LinkedIn, with the writing, the design and the scheduling included.

• Four LinkedIn posts a week, written, designed and scheduled, in your voice, from the session and the voice guide.
• Voice capture and a living voice guide, mapped before a post goes out, and updated when you push back on a line.
• A 30-minute session each week. You talk. We take notes. That conversation is the raw material for the drafts.
• Scheduling and publishing, so the approved draft does not sit in your inbox waiting for a spare hour.
• A weekly report on replies, profile visits and meetings.
• Unlimited revisions. You own the drafts, the published work and the voice guide if you leave. There is no setup fee on top of the tier.

Authority, at $3,500 a month, keeps Presence, raises the cadence, and adds long-form essays and articles, research on every draft, carousels, infographics and cheat sheets. Category Voice, at $6,500 a month, runs up to 100 pieces a month across LinkedIn, X and a newsletter, with strategy, positioning and a live calendar. The number on the tier is the number. The three are set out on the pricing page.

Presence is the right tier when the feed is the job and four posts a week will cover it. We will put you on the smaller tier when it covers the job. If the argument needs essays and further design, Authority is the conversation. If the work has to run across LinkedIn, X and a newsletter, Category Voice is the conversation. Market ranges around those prices, including the cases where a freelancer is still the better buy, are in the 2026 cost and pricing guide.

The process

Four steps, same order for every client. First, voice capture: how you think, what you believe, and where the lines are. Every later draft is checked against that, which is why a client a year in sounds more like themselves, not less. Second, a 30-minute session each week. You talk. That conversation is the raw material, not a brief written by someone who has never heard you. Third, senior writers draft and editors remove anything that reads like a template, because your buyers can smell it. Fourth, we publish, and the report covers replies, profile visits and meetings booked. The next week moves because of that report.

Month one is voice capture, and the volume is lighter for that reason. A stack of posts before the voice exists is how an account ends up sounding like its category. The fit call, about twenty minutes, maps the buyer, the voice and the time you can give onto a tier, or tells you the work is the wrong shape. The weekly session starts in that same stretch. Drafts come back for a few minutes of review. Where you push back, the guide is updated. Publishing waits until you have signed the words off.

By the end of the month, most clients are down to the thirty minutes and a short review. We ask for ninety days, because that is the minimum a cadence needs before it compounds. One week tells you whether you recognise yourself in a draft. The quarter tells you whether the right people are replying. The engagement is billed quarterly. At the end of the quarter it stops unless you continue. It does not auto-lock, and the drafts, the published work and the voice guide stay yours.

Sensitive topics are flagged before drafting. Where legal or communications need a look, they get a review step that fits inside a normal day, and the cadence holds through that step. The same week, itemised, is on the services page.

How the cadence holds through holidays and launches

The reason to hire an agency is the week the work would otherwise stop. A product launch, a board week, August, an illness: you are offline, and a single diary goes offline with you. The market reads the gap as a founder who had nothing to say. The retainer exists so that week still ships, in your voice, on words you have already approved.

The voice guide is the continuity. It lives with the team, and it updates every time you push back on a line. A draft does not depend on one writer remembering how you talk, or on you rewriting a brief from a hotel. Before a holiday, the 30-minute session happens on the ordinary day. Drafts come back, you approve them, and we schedule them. The posts go out while you are away, and they are words you have already signed. On Presence, that is still four LinkedIn posts a week, written, designed and scheduled.

A launch uses the same week with different raw material. The session is the launch: the buyer, the constraint, what you will claim and what you will not. The angle of the four posts changes, and four a week still go out. Pausing the account for a fortnight and calling the gap a campaign is how a launch goes quiet. One strong post, then a silent month, trains the market to forget you, which is the last thing a launch can afford.

If the usual writer is away, another senior writer drafts from the guide and from the last session. An editor who did not write the piece still reads it. You still approve every word. Nothing is published to protect a streak while you are in a meeting you cannot leave. The weekly report still lands, with replies, profile visits and meetings, so the week you are back starts from the numbers. A firm that cannot describe that week on a call is selling one diary with a logo on it.

The 90-day view guarantee

We guarantee 100,000 LinkedIn views within 90 days. The guarantee applies only if you give Underdog full autonomy over the content strategy: which topics we cover, which formats we use, how often we post, and when those posts go live. If you direct those choices, the guarantee does not apply. You still approve every word before anything is published. We do not sell a follower package. The guarantee is 100,000 LinkedIn views across those 90 days. It is not a promise that one post will go viral.

Read the condition before you treat the number as a slogan. Full autonomy covers the strategy: the topics, the formats, the cadence and the timing. Your approval still covers every sentence. If you direct those strategic choices, the guarantee does not apply, and we will say that on the call rather than discover it in month two. The same wording sits on the pricing page, beside the three tiers.

A promised view count, on its own, is a reason to ask for the number, the window and what you have to hand over. A promise of virality with no number, no window and no condition is a different pitch, and it is a reason to keep looking. So is a follower package. The guarantee here is views across ninety days. Meetings are the point of the work, and the weekly report is how you see whether the right names are inside those views. The receipts for what the work has already done are on the results page.

How to evaluate an agency on a call

The call is about twenty minutes. Use it on every firm, including us. A polished sample pack does not replace the questions, and a vague answer is the answer. Bring the buyer sentence with you: a title, a kind of company, and the problem they already have. If the person selling the work cannot repeat it back, the writing will be aimed at people who will never buy.

Ask these in the first ten minutes. Who writes my posts, how senior are they, and what happens to the cadence the week that person is on holiday? Who edits, and is that a different person from the writer? Is design inside the four posts a week, or invoiced later? Does research feed the draft, or do I still have to write the brief? Do you publish, and do I approve every word before it goes live? What does week one look like, and what does month three look like? How is the voice captured, and where does the guide live if we stop? How do you count a meeting, and what changes in the plan when the report is quiet? What will you refuse to publish? What does the invoice include, and is there a setup fee?

Then ask for any view promise as three things you can write down: the number, the window, and the condition. Ours is 100,000 LinkedIn views within 90 days, and only if you give Underdog full autonomy over the content strategy: topics, formats, posting cadence and timing. If you direct those choices, the guarantee does not apply. You still approve every word before anything is published.

Leave the call if the firm cannot name the writer, if the holiday answer is that the cadence depends, if the samples are one post with the industry noun swapped, or if the price appears only once you are on the calendar. Leave if you are offered a follower package, or a promise of virality with no number, no window and no condition. Leave if the drafts will land in your inbox for you to edit, schedule and chase, or if nothing in the pitch says when they are the wrong hire. A senior pitch that cannot name a senior writer means you should assume a junior bench until you are shown otherwise.

Our answers are on this page. The deliverables are on the services page. The numbers are on results. The price is on pricing, from $2,500 a month, before you book. The longer buyer's checklist, including when the in-house hire is the right shape, is how to hire a LinkedIn ghostwriter.

Outcomes we will actually talk about

We do not sell a post count as the result. The result is a buyer who has read you for weeks and is ready to talk. One client signed business in week two off a single post. Another went from 4,000 followers to 38,000, with 11.5M views in a quarter. Reach only matters because the right people were in it. A venture firm's partners hold three-figure engagement every week, which is how founders start to know who they are before a meeting exists. The receipts are on the results page. We also write for a former NFL player.

Judge a quarter on replies from the right accounts, profile visits from named buyers, and meetings booked. A meeting, here, is a conversation with the buyer you named, booked because they have been reading you. A like, a connection request from a stranger, and a call that was already on your calendar are different events, and the report keeps them apart. If one new client in a quarter is worth more than the retainer, and you will show up for the weekly session, the maths can work. If you need a full pipeline in the first fortnight, or you cannot name who should be reading, we will say so on the call. The longer account of that judgement is whether LinkedIn ghostwriting is worth it.

What it costs

Engagements start at $2,500 a month, billed quarterly, because ninety days is the minimum for content to compound. Presence, the entry tier, is four LinkedIn posts a week, written, designed and scheduled. Most clients land between $2,500 and $6,500 depending on volume and formats. We guarantee 100,000 LinkedIn views within 90 days, and only if you give Underdog full autonomy over the content strategy: topics, formats, posting cadence and timing. If you direct those choices, the guarantee does not apply. See the pricing page for our tiers, and the 2026 cost and pricing guide for market ranges and when an agency beats a freelancer.

Related: hire a LinkedIn ghostwriter if you want the writing engagement, pricing for the three tiers, the 2026 cost guide for the wider market, results for the receipts, or executive ghostwriting if a board will read the draft.