Recruiters who are too busy to post on LinkedIn are leaving their best business development channel unused. Underdog ghostwrites your content entirely - capturing your voice, your niche and your market perspective, then posting consistently on your behalf. You stay focused on placements. Your LinkedIn builds the pipeline that fills the next quarter.

Too Busy to Post We Post For You

Never miss a week on LinkedIn again even in your busiest billing periods.

Client Update

U

Voice capture complete

That's exactly how I think. This feels like me.


C

3 weeks later

Just closed a 6-figure deal. They said they'd been following my content for weeks.

3–4 months
To Traction
90 min
Voice Capture
£0
Ad Spend

The Recruitment visibility problem is real. And most people are solving it wrong.

01

You know consistent LinkedIn

You know consistent LinkedIn content would differentiate your agency and attract better clients and candidates but billing pressures mean content gets pushed to the bottom of the list every single week

02

When you do find

When you do find time to post you spend 45 minutes on a single update that gets minimal engagement reinforcing the belief that LinkedIn content is not worth the time investment

03

Your competitors are posting

Your competitors are posting consistently building recognisable personal brands and winning PSL positions and retained searches that your agency deserves simply because they appear more present and credible

Strategy, content, video and distribution. One team. One brief. No gaps.

Content & Authority

We ghostwrite a full week of LinkedIn content for you in a single 30 minute monthly strategy call capturing your perspective and turning it into posts that sound exactly like you without requiring your time between calls

Lead Intelligence

Social Scout identifies which hiring managers and HR directors are engaging with recruitment and talent content in your niche so your outbound targets warm contacts who already know your name before you reach out

GTM Execution

We build your LinkedIn content calendar around themes that attract both sides of your market simultaneously establishing your reputation with clients as a market authority and with candidates as the recruiter worth working with

We embed as your fractional sales and marketing function. Everything built for pipeline, partnerships and inbound - not follower counts.

Not a content calendar. A content strategy.

90-Minute Voice Capture

Not a 15-minute questionnaire. A deep excavation of how you think, structure ideas and approach your market. We capture your natural speech patterns, storytelling style and unique frameworks. The result sounds like you - because it comes from you.

Lead Intelligence - Social Scout

Most agencies guess what content will work. We map what already works across your space and your competitors. We find the posts that outperform the baseline, then extract exactly who is engaging with them. Your lead list is built from people already in the conversation - not cold contacts scraped from a database.

AI Accelerates. Never Replaces.

We use AI tools to speed up research and structure. The insights are always yours. The authenticity is always yours. We make execution efficient without sacrificing what makes your voice worth following.

Real results. From leaders like you.

Finance / Media

The content strategy transformed our business model. We went from hoping for referrals to having a predictable revenue engine driven entirely by the value we share publicly.

Wall Street investor. Podcast host. 12 months of engagement.

Non-Profit / Community

In just two months, our foundation went from invisible to influential. We're now being approached by donors and event organizers who discovered us through LinkedIn.

Funding inquiries up. Speaking invitations secured. Platform compounding.

B2B SaaS

Prospects now come to first calls already sold on the problem and our perspective. Sales conversations start at step 5 instead of step 1.

Enterprise sales cycles shortened. Inbound pipeline established.

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Discovery to compounding results. Customised to your situation.

01

Brand Positioning & Strategy

ICP mapping, platform analysis and content strategy before a single word is written or frame is shot. No assumptions. No templates. Every engagement starts here.

02

Voice Capture & Content

Written content, video production, social management. Built around your voice, your audience and your goals. Reviewed weekly. Refined constantly.

03

Distribution & GTM

GTM campaigns for quick wins while building long-term authority that compounds. Everything measured on real business results - not vanity metrics.

Most content takes 3–4 months to gain traction. Our GTM campaigns accelerate this while you build the sustainable foundation.

Answered honestly. No agency spin.

How does a recruiter build a LinkedIn presence when billing full time?

By removing the writing requirement entirely. Our programme is built around a single monthly call where you talk and we write. The content production is completely handled. Your only job is a 30 minute conversation.

What kind of LinkedIn content attracts both hiring manager clients and candidates for a recruiter?

Content that demonstrates market knowledge attracts clients. Content that shows genuine candidate advocacy attracts talent. We layer both into your content calendar to build trust on both sides of the market simultaneously.

Will LinkedIn content actually help me win more retained or exclusive search work?

Yes. Retained and exclusive work goes to recruiters perceived as specialists and trusted advisers rather than transactional contingency operators. Consistent thought leadership is the most scalable way to build that specialist positioning.

How quickly will I see a difference in inbound connection requests and client enquiries?

Most recruiters see measurable increases in profile views and connection requests within 30 days. Client BD enquiries typically follow within 60 to 90 days as content compounds and recognition builds among hiring managers in your niche.

Can you write for me and another consultant on my team from the same programme?

Yes. Multi seat programmes are available and often create amplified results when multiple consultants in the same agency are consistently posting building collective market presence rather than relying on a single visible individual.

You know LinkedIn works. You just never have time for it.

Recruiters using Underdog stay consistently visible on LinkedIn through every billing peak and trough attracting better clients better candidates and better mandates without writing a single post.

Book a Done For You Content Call

15-minute call. No pitch. No pressure. Just an honest conversation about fit.