Done-for-you LinkedIn for professional services partners and MDs delivers a complete content and outbound programme without requiring the senior professional's weekly time. Underdog handles voice capture, content production, Social Scout lead mapping and outbound sequences - building the visible expertise that generates mandate enquiries from clients who already trust your thinking.
Your partners do not have time to post. We make sure their authority is visible regardless.
Client Update
That's exactly how I think. This feels like me.
Just closed a 6-figure deal. They said they'd been following my content for weeks.
Your senior partners and directors have deep expertise that would generate significant mandate enquiries if it were consistently visible on LinkedIn but client delivery demands make consistent content production impossible for the people whose personal brand has the most commercial value
When partners do find time to post the content tends to reflect whatever they are thinking about that week rather than a strategic content programme calibrated to their ICP and designed to generate mandate enquiries from their most valuable target client types
Partners who stop posting for 4 to 6 weeks during busy periods lose the compound authority effect built over the preceding months and need to restart the recognition building process from scratch at exactly the moment they are most in need of new business pipeline
We provide a fully managed done for you LinkedIn programme for your partners requiring a single 30 minute monthly conversation per person and handling all strategy writing editing and scheduling so partners stay consistently visible regardless of client delivery demands
Our partner content is built around their specific practice area and target client mandate type rather than general professional services content ensuring that every post is doing commercial work in front of exactly the buyer audience most likely to generate mandate enquiries
Multi partner programmes create compounding authority across your leadership team amplifying your firm's market presence through multiple consistently visible expert profiles rather than depending on a single partner's sporadic activity to carry the firm's LinkedIn credibility
Not a 15-minute questionnaire. A deep excavation of how you think, structure ideas and approach your market. We capture your natural speech patterns, storytelling style and unique frameworks. The result sounds like you - because it comes from you.
Most agencies guess what content will work. We map what already works across your space and your competitors. We find the posts that outperform the baseline, then extract exactly who is engaging with them. Your lead list is built from people already in the conversation - not cold contacts scraped from a database.
We use AI tools to speed up research and structure. The insights are always yours. The authenticity is always yours. We make execution efficient without sacrificing what makes your voice worth following.
Finance / Media
The content strategy transformed our business model. We went from hoping for referrals to having a predictable revenue engine driven entirely by the value we share publicly.
Wall Street investor. Podcast host. 12 months of engagement.
Non-Profit / Community
In just two months, our foundation went from invisible to influential. We're now being approached by donors and event organizers who discovered us through LinkedIn.
Funding inquiries up. Speaking invitations secured. Platform compounding.
B2B SaaS
Prospects now come to first calls already sold on the problem and our perspective. Sales conversations start at step 5 instead of step 1.
Enterprise sales cycles shortened. Inbound pipeline established.
ICP mapping, platform analysis and content strategy before a single word is written or frame is shot. No assumptions. No templates. Every engagement starts here.
Written content, video production, social management. Built around your voice, your audience and your goals. Reviewed weekly. Refined constantly.
GTM campaigns for quick wins while building long-term authority that compounds. Everything measured on real business results - not vanity metrics.
Most content takes 3–4 months to gain traction. Our GTM campaigns accelerate this while you build the sustainable foundation.
We run a structured onboarding session to capture practice area positioning client types and voice characteristics then produce a month of content. The partner reviews approves and we schedule. Thereafter we run on a monthly strategy call model requiring approximately 30 minutes per month.
Yes. Multi partner programmes are our standard model for professional services firms. We calibrate each partner programme to their specific practice area target client type and BD objectives while maintaining a coherent firm level voice across all profiles.
We write at partner altitude producing considered substantive perspective led content rather than engagement driven posts. The test is whether a client or peer reading the post would think the partner understands their field at a senior level. We refuse to sacrifice authority for reach.
We work with single partners who want to build their individual mandate pipeline and with full practice group programmes covering 5 to 20 partners simultaneously. Pricing and programme structure adapt to firm size and commercial objectives.
Yes. We blend thought leadership content that builds market authority with business development signals that make the partner approachable for a mandate conversation. The balance is calibrated to the specific BD objectives of each partner rather than a fixed ratio.
Professional services firms using Underdog keep their most commercially valuable people consistently visible on LinkedIn without adding content production to their already demanding client delivery schedules.
Book a Partner Content Programme Call15-minute call. No pitch. No pressure. Just an honest conversation about fit.