/* Underdog Ghostwriting — shared stylesheet for the intent-page set.
   Visual system matches udgco.com: paper ground, ink text, one orange accent,
   Instrument Serif headlines, system sans body. One webfont only (CWV). */

:root {
  --paper: #f8f3ea;
  --paper-dim: #efe8da;
  --ink: #16120e;
  --ink-muted: rgba(22, 18, 14, 0.62);
  --hairline: rgba(22, 18, 14, 0.15);
  --orange: #ff5c00;
  --orange-light: #ff7a30;
  --sans: system-ui, -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  --serif: "Instrument Serif", Georgia, serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 1.0625rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

.wrap { max-width: 46rem; margin: 0 auto; padding: 0 1.25rem; }
.wrap-wide { max-width: 66rem; margin: 0 auto; padding: 0 1.25rem; }

/* ---- Header ---- */
header.site {
  border-bottom: 1px solid var(--hairline);
  background: var(--paper);
}
header.site .bar {
  max-width: 66rem; margin: 0 auto; padding: 0.9rem 1.25rem;
  display: flex; align-items: center; justify-content: space-between; gap: 1rem;
}
.logo {
  font-family: var(--serif); font-size: 1.35rem; color: var(--ink);
  text-decoration: none; letter-spacing: 0.01em;
}
.logo em { font-style: italic; color: var(--orange); }
nav.main { display: flex; align-items: center; gap: 1.4rem; }
nav.main a { color: var(--ink); text-decoration: none; font-size: 0.95rem; }
nav.main a:hover { color: var(--orange); }
@media (max-width: 640px) { nav.main a.navlink { display: none; } }

/* ---- Buttons ---- */
.btn {
  display: inline-block; background: var(--orange); color: #fff;
  padding: 0.75rem 1.5rem; text-decoration: none; font-weight: 600;
  font-size: 1rem; border: none;
}
.btn:hover { background: var(--orange-light); }
.btn-big { padding: 1rem 2rem; font-size: 1.1rem; }

/* ---- Type ---- */
h1, h2, h3 { font-family: var(--serif); font-weight: 400; line-height: 1.15; margin: 0 0 0.6em; }
h1 { font-size: clamp(2.1rem, 5.5vw, 3.4rem); letter-spacing: -0.01em; }
h2 { font-size: clamp(1.5rem, 3.5vw, 2.1rem); margin-top: 2.2em; }
h3 { font-size: 1.25rem; margin-top: 1.6em; }
h1 .accent, h2 .accent { font-style: italic; color: var(--orange); }
p { margin: 0 0 1.1em; }
a { color: var(--ink); }
a:hover { color: var(--orange); }
.muted { color: var(--ink-muted); }
.kicker {
  font-weight: 600; font-size: 0.8rem; letter-spacing: 0.22em;
  text-transform: uppercase; color: var(--ink-muted); margin-bottom: 1rem;
}
.ink-rule { display: block; width: 64px; height: 3px; background: var(--ink); margin: 1.2rem 0 1.6rem; }

/* ---- Sections ---- */
.hero { padding: 4rem 0 3rem; }
section.body-section { padding: 0.5rem 0 1rem; }
.section-pad { padding: 2rem 0; }

ul.deliverables { padding-left: 1.2rem; }
ul.deliverables li { margin-bottom: 0.45rem; }

/* ---- Proof / case cards ---- */
.case {
  background: var(--paper-dim); border-left: 3px solid var(--orange);
  padding: 1.2rem 1.4rem; margin: 1.2rem 0;
}
.case .num { font-family: var(--serif); font-size: 1.7rem; display: block; }
.case p { margin: 0.4rem 0 0; }

.stat-row { display: flex; flex-wrap: wrap; gap: 1.5rem 2.5rem; margin: 1.5rem 0; }
.stat .num { font-family: var(--serif); font-size: 2rem; display: block; }
.stat .lab { font-size: 0.85rem; color: var(--ink-muted); }

/* ---- Pricing tiers ---- */
.tiers { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 1.2rem; margin: 1.6rem 0; }
.tier { border: 1px solid var(--hairline); background: #fff9; padding: 1.4rem; }
.tier h3 { margin-top: 0; }
.tier .price { font-family: var(--serif); font-size: 1.9rem; }
.tier .per { font-size: 0.9rem; color: var(--ink-muted); }
.tier ul { padding-left: 1.1rem; font-size: 0.95rem; }
.tier ul li { margin-bottom: 0.4rem; }
.tier.featured { border: 2px solid var(--orange); }

/* ---- FAQ ---- */
.faq details { border-top: 1px solid var(--hairline); padding: 0.9rem 0; }
.faq details:last-child { border-bottom: 1px solid var(--hairline); }
.faq summary { font-weight: 600; cursor: pointer; font-size: 1rem; }
.faq details p { margin: 0.7rem 0 0; color: var(--ink-muted); }

/* ---- CTA band ---- */
.cta-band {
  background: var(--ink); color: var(--paper); text-align: center;
  padding: 3.5rem 1.25rem; margin-top: 3.5rem;
}
.cta-band h2 { color: var(--paper); margin-top: 0; }
.cta-band h2 .accent { color: var(--orange-light); }
.cta-band p { color: rgba(248, 243, 234, 0.7); max-width: 34rem; margin: 0 auto 1.6rem; }
.cta-band .btn { background: var(--orange); }

/* ---- Home: intent grid ---- */
.intent-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 1rem; margin: 1.6rem 0; }
.intent-grid a {
  display: block; border: 1px solid var(--hairline); padding: 1.1rem 1.2rem;
  text-decoration: none; background: #fff9;
}
.intent-grid a:hover { border-color: var(--orange); }
.intent-grid .t { font-family: var(--serif); font-size: 1.15rem; display: block; margin-bottom: 0.25rem; }
.intent-grid .d { font-size: 0.9rem; color: var(--ink-muted); }

/* ---- Footer ---- */
footer.site {
  border-top: 1px solid var(--hairline); margin-top: 0;
  padding: 2.5rem 0 3rem; font-size: 0.9rem; color: var(--ink-muted);
}
footer.site .cols { max-width: 66rem; margin: 0 auto; padding: 0 1.25rem; display: flex; flex-wrap: wrap; gap: 2rem 4rem; }
footer.site h4 { font-size: 0.8rem; letter-spacing: 0.18em; text-transform: uppercase; margin: 0 0 0.7rem; color: var(--ink); }
footer.site ul { list-style: none; margin: 0; padding: 0; }
footer.site li { margin-bottom: 0.4rem; }
footer.site a { color: var(--ink-muted); text-decoration: none; }
footer.site a:hover { color: var(--orange); }